What is SEM ?
SEM (Search Engine Marketing) is the Practise of using paid ads for the purpose of increasing a websites visbility and traffic on a Search engine result page “SERP” (The page you see after typing in the topic you are searching for).
It is done using PPC “pay – per – click advertising. Businesses pay to show their ads when people search for relevant keywords.
Key Aspects of SEM includes Google Ads , Bing Ads , Keyword Targeting , Auctions & Biddings and Quality Score. SEM determines the Ad rankings based on relevance. It also utilizes different Ad Formats like search ads, display ads ,shopping ads, and remarketing to drive traffice to maximise the number of conversions effectively.
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PPC (pay-per-click Ads)
PPC is one of the most cost effective marketing startegy.
A Paid Advertising method in which the business is only charged when a user clicks on their Ad. This ensures that the business is only paying for real engagement instead of just getting impressions.
Google Ads & Bing Ads
Google and Bing are the most used search engines world-wide, and they are alos the most used platforms for SEM Campaigns. Users can create Ads and campaigns that will be visible on the SERP (Search Engine Result Page) page.Theese Ads are shown to potential customers whi have searched the relevant keywords.
Keyword Research & Strategy
Business has to choose Keywords for their website which aligns with their brand and website.
Advertisers then bid on specefic keywords relevant to their business.
When user searches for the keyword these Ads appear on the SERP page this increases the chances of attratctiing potential customers to the website and increasing concversions.
Effective Keyword is crucial for optimizng campaigns
Ad Auctions & Bidding
SEM works on a bidding system in which advertisers compete with each other for ad palcement.
The ranking of the Ads are decided by the amount the users are willing to pay for the ad and the quality and relevancy of the Ad
Ad Copywriting & Optimization
This is a crucial step , it focuses on creating compelling Ad content to increase the conversions for Google Ads and Bing Ads.
writing persuasive Ad Copy ,integrating the keywords, running multiple versions of ad copy to determine the best performing variant, optimizIng ads with site links and other extensions to increase click through rate
Aligning ad message with landing page cotnent to ensure better user experience and high conversion rate.
Conversion Tracking and Analytics
Monitoring metrics like clicks , impressions, conversions, and returns on ad spend (ROAS)using tools like google Analytics.
It helps understand wehre exactly the money is being spent and it gives accurate information about the return on investment / return on ad spend (ROAS).
why Choose SEM ?
In Today’s digitally advancing and competitive world , just having a website is not enough. Your website should be visible to the right audience at the right time.
search engine marketing helps you to make sure your website appear on top of the SERP page of search engines like Google and Bing.Driving great organic traffice with high intent that is ready to convert, unlike of the organic methods, SEM provides immedeiate visibility and thus allowing you to stay ahead of your competitiors and boost sales and increase the ROAS on your website and ad spend.
Wether you are a small business or a big brand investing in SEM provides immediate results and helps potential customers find you before they find your competitiors
Through SEM practices you can promote and advertise your brand bringing it to the top of the search engine result page.
why Choose ME?
Why Choose a SEM Specialist?
- Proven Engagement – I create high-performing social media campaigns that boost brand awareness, engagement, and conversions.
- Platform Expertise – Specialized in Facebook, Instagram, LinkedIn, TikTok, and more to maximize your reach.
- Tailored Strategies – Your brand is unique, and I customize every campaign to align with your goals and audience.
- Viral Potential – Get noticed with compelling content, targeted ads, and data-driven growth strategies.
- Cost-Effective Results – Maximize your budget with high-converting social media ads and organic strategies that deliver real ROI.
Let’s Elevate Your Social Media Presence!
Whether you’re looking to build brand awareness, increase website traffic, or boost sales, our expert SMM services will help you achieve your goals. Partner with Farhan Hashim today and take your social media marketing to the next level.